Archive for January 2012

Premier Foods, owner of Sharwood’s,  the Asian sauces and accompaniments brand, launches a TV campaign this week to help restore company growth. Their strategy is to double their marketing spend to more than £50 million in 2012* to be more competitive and to boost sales. Michael Clarke from Premier Foods, said: “It’s clear that we haven’t invested enough in marketing compared with our competitors. I’m committed to changing that.”… Let’s hope that this campaign will be more successful than the 2003 Sharwood’s one for ” Bundh“** the “deliciously rich” sauces based on a traditional northern Indian method of cooking. It turned out that the name of their product “Bundh” has another meaning in…