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Sharwood’s are after your family jewels
Premier Foods, owner of Sharwood’s, the Asian sauces and accompaniments brand, launches a TV campaign this week to help restore company growth. Their strategy is to double their marketing spend to more than £50 million in 2012* to be more competitive and to boost sales. Michael Clarke from Premier Foods, said: “It’s clear…
Mustard oil
There are two different oils that the term ‘mustard oil’ refers to. Both are made from mustard seed and each has its own uses: Culinary mustard oil is a fatty vegetable oil, made from pressed seeds. The essential oil, made by grinding seeds with water and extracting the oil by…
Ginger
Ginger (Adrak – Indian translation) Ginger is a rhizome – a horizontal stem of a plant found underground and usually has roots and shoots. Ginger is native to India which produces 30% of the world’s supply and is the global leader in its production. It is used in cuisines all around the world and in…
The basics
There are a few basics that anyone creating a curry will need to know and a few ingredients that are almost always used.
We discuss these curry basics here as well as giving you an overview of the regional influences that impact how curries are prepared….
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